- Releasing Suppressed Demand for Your Product
- Access to capital is often the most significant constraint on a customer’s purchasing process. Offering finance can remove that constraint and so release the demand for technology from your customers.
- Winning Larger, More Profitable Orders, Sooner
- Experience has shown that customers who use finance not only place new orders more frequently, they more readily include margin rich “like to have” as well as “must have” products in the order. They tend to focus on the budget and cash flow impact of the finance, rather than pushing you for more discounts on the outright purchase price. IFL’s staff have achieved penetration levels of up to 70% on some of their managed finance programmes which converts into substantial sales and profit benefits to the vendors concerned.
- Improved Cash Flow
- Financed contracts are normally paid out to the vendor within a few days of the documents being signed and the equipment delivered. As the volume of business financed increases there is a consequential reduction in your overall debtor days.
- Improvement to Account Control
- Moving customers onto finance helps you to start managing their technology spends, which in turn gives you improved account control. Customers will need to talk to IFL, as the provider of finance, before they make any changes to their existing technology. This early contact is communicated back to you and allows an immediate sales response before any of your competition is introduced to the process by the customer.
- Business Benefit Pricing
- IFL can allow customers a way of matching the "benefits" of a project or investment with the "cost" by aligning the payment profile with the expected benefits. Business benefit pricing will bring technology projects to the top of the list for board approval, as the pay back period for projects is dramatically improved.
- Deferred Payment Terms
- Using the latest financing techniques IFL can help you offer deferred payment terms to customers without affecting your debtor days.
Partnering with IFL will allow you to start using finance as a real sales
tool. We will work with you to maximise opportunities and help you to
achieve your sales goals. We will also show you that finance can be used
to protect your customers from the competition.